Features
One system for client training, your own dogs and the business around them.
Sell trained dogs
List the dogs you’ve trained for sale, free, in front of every owner on Handlr.
- Listing a dog is free, whatever it sells for
- Show the price, or hide it so buyers see price on application
- Each listing carries the dog’s training, grades, badges and pedigree
- Add a gallery of training photos and videos to each listing
- Handlr users browse dogs for sale and message you about one
- Buyers see roughly where you are, never your exact address
- A sales board from in training to available, reserved and sold
- Trained dogs only: dogs you bred list from six months old, and litters stay off Handlr

Badges and credentials
Show what a dog can do: Kennelworks badges, trainer grades and a verified pedigree.
- Kennelworks badges at Foundations, Intermediate, Advanced and Elite
- Every one of the 13 core skills at 5, 7, 9 or 10, from one grading guide everyone uses
- Advanced and Elite need those grades on two different days
- Badges stay with the dog through a sale and show on the owner’s Handlr profile
- Every badge has its own code, and Kennelworks keeps the record
- A light pedigree: registered name and number, sire, dam, health tests and titles
- Mark microchips, titles and pedigree details as verified by your business
Clients and dogs
Every owner, dog, vaccination and behaviorbehaviour warning in one place.
- Invite new clients by email; accepting the invite onboards them and their dogs
- Import your existing clients and dogs from a CSV file
- Add someone as a client straight from a message or consultation request
- Dog profiles with breed, age, weight, vaccinations and expiry alerts
- BehaviorBehaviour warnings shown wherever the dog appears
- Tag clients, filter by tag and see each client’s history as a timeline
- Each dog’s attributes, traits and grades at a glance

ProgramsProgrammes and grading
Build programsprogrammes from skills, grade each session 0 to 10 and track against targets.
- ProgramsProgrammes made of stages, skills and target scores
- Start from ready-made templates, from puppy foundations to reactive dogs, with session plans
- A grading guide that says what each score from 0 to 10 means for every skill
- 13 core skills on every dog, with your own skills and disciplines on top
- Assign a programprogramme from the dog’s page; each dog is on one at a time
- Grade every skill 0 to 10 in the session and see progress against target
- Log a quick training session: exercises, reps and successes, with an optional score
- Track dogs against IGP, PSA, Mondioring and Kennel Club standards
- A board per programprogramme: drag each dog to the next stage as it moves up
- A training table that scales to hundreds of dogs, with saved views and filters



Progress reports
Write a report on a dog’s training and share it with the owner or by link.
- Write a report from the dog’s page, for any date range
- Choose the skills, targets, photos and videos to include
- Scores are frozen when you share, so later grades don’t change it
- Send it to the owner’s Handlr, or share a private link you can revoke
- Download it as a PDF in your branding
Homework and video feedback
Set homework after a session, watch the owner’s videos and comment on the moment.
- A homework library of reusable exercises with instructions and video
- Attach homework to a session so it lands in the owner’s Handlr app
- Owners log practice and send photos and videos back
- Pin feedback to a moment in the owner’s video, and the owner is notified
- Talk each piece of homework through with the owner, back and forth
- Owners get a nudge to practicepractise at an hour they choose, and keep a practice streak
- Review it all from one queue and spot dogs falling behind before the next session
Online booking and packages
Owners book and pay online, with confirmations and reminders by email and text.
- Open one-to-one slots and classes that clients book themselves in Handlr
- Sell packages online: owners buy and pay by card, and the credits start when it’s paid
- Session credits count down as sessions are booked, and owners see when one is used
- Take a fixed or percentage deposit when owners book
- Cancellation policies owners accept at booking, with notice periods and refunds
- Requests for sessions and stays, with room shown and other dates to suggest
- Every booking is confirmed by branded email and text, whether the owner books or you do
- Owners get an email and a text when you move or cancel their place
- Requests you accept, decline or suggest other dates for are answered by email
- Reminders the day before every session and stay, by email, text and push
Group classes and events
Run classes, seminars and workshops, and list them on Handlr for anyone to book.
- Classes, seminars and workshops with a capacity and a price per dog
- Seminars over several days, each day with its own hours and site
- List them on Handlr so owners nearby can find and book them
- Booking a place makes the owner a client and shares their dog with you
- Waiting lists fill freed places themselves, first come first served
- Repeat a class weekly without double-booking a trainer
Lead pipeline
Track prospective clients from first contact until they sign up.
- A pipeline board from first contact to won or lost
- Enquiries and consultation requests open a lead automatically
- An activity log on every lead
- Turn a lead into a client when they sign up
Consultations
Turn an enquiry into a booked consultation, a plan and a new client.
- Consultation requests arrive in one list, with an intake form
- Owners can ask about a consultation by message, and you book it from the conversation
- Consultations run as phone or video calls, with the call details on the booking
- Recommend a programprogramme and take the enquirer on as a client in one step
- Staff are emailed when a new request comes in
Waivers and forms
Waivers, contracts and questionnaires signed and answered before the first session.
- Liability waivers, board and train terms and sale contracts, versioned
- Intake forms and behaviorbehaviour questionnaires, with templates to start from
- Require a waiver or questionnaire before a dog’s first session or stay
- Owners sign and answer in Handlr before they can book
- Waivers that need renewing ask again when they run out
- An incident log for anything that happens on site
Board and train
Stays, kennel capacity and daily logs for residential training.
- Stays with arrival, departure and kennel assignment
- Nightly availability per location, with shared-kennel consent
- Closures and bank holidays stop handovers or close the site
- A go-home report with each skill’s score before and after the stay
- Download the go-home report as a PDF in your branding

Kennel and internal programsprogrammes
Track the dogs you own and train for sale: protection dogs, gundogs and breeding stock.
- A Kennel section for every dog the business owns, with status from training to sold
- Internal programsprogrammes for your own dogs, kept out of owner bookings
- Profile photo, gallery and training video per dog
- Sold dogs move to the buyer’s Handlr account with their ownership history

Breeding and reservations
Litters, waiting lists, reservations, deposits and the handover.
- Litters from mating to whelping, with each pup’s record, kept off Handlr
- A waiting list and reservations board
- Deposits and sale records linked to the buyer
- Buyers and training clients kept apart, each with their own invoices
- A transfer link hands the dog over in Handlr, with its training history
Invoicing
A catalogcatalogue, invoices, deposits and card payments.
- A catalogcatalogue of services, programsprogrammes and packages
- Pay-per-session places added to the client’s invoice automatically
- Card payments through Stripe; owners pay invoices in Handlr
- Mark invoices paid by cash or bank transfer
- Credit notes and refunds
Xero and QuickBooks
Invoices, payments and refunds sync to your accounting software.
- Connect Xero or QuickBooks Online from Settings
- Issued invoices, deposits, packages and sales go across as they happen
- Card payments, cash and bank transfers land in the accounts you choose
- Voids, credit notes and refunds follow
- Reconnecting never creates duplicates
Team and calendar
Trainers, roles, shared calendars, time off and closures.
- Week and day calendars across trainers and locations, a colorcolour per trainer
- Staff time off, business closures and bank holidays block bookings
- Assign dogs and sessions to trainers in bulk
- Check dogs in, mark no-shows and take payment on the day for sessions and stays
- A team inbox for every client conversation
- Sync your calendar to Google, Apple or Outlook

Messages
Talk to clients in one inbox, with videos, documents and a branded welcome pack.
- Send photos, videos, PDFs and documents in any conversation
- A document library and a welcome pack sent to every new client
- A printable welcome pack PDF in your branding, with a QR code that connects owners to you
- Book a session straight from a message thread
- Block a client or report a message; invoice messages still get through
- Booking confirmations and reminders to owners by text
Maps and the trainer directory
Get found on the map in Handlr, and see where your clients live.
- List your business with your disciplines and postcode
- Owners search by distance, discipline and remote sessions, on a map or a list
- Your rating shows in search results
- Set how far you travel, and whether you offer home visits or remote sessions
- A map of your clients’ homes with upcoming home visits
- Choose whether to be listed at all
Handlr community
Post to the owners who follow you, and build a following in Handlr.
- Post updates, wins and tips from your business to Handlr
- Tag posts so owners find them by topic
- Owners follow your business and see your posts on their feed
- Handlr suggests your business to your clients under Suggested for you
- Verified trainers and businesses are marked on the feed
Reviews
Collect reviews from real clients and reply to them.
- Only owners who’ve trained or stayed with you can leave a review, one each
- Reviews and your average rating show on your page and in search in Handlr
- Reply to any review
- Report a review that breaks the rules
Set your business up this afternoon.
We’re opening to trainers soon. Join the waitlist and we’ll email you the day you can sign up.